From seasoned veterans in the Business, to new upcoming talent, we've scouted some extremely diverse people to give insight, knowledge, inspiration, tips and more.
Steve Lobel in some of the most prestigious circles is regarded as a Music Industry Legend. He's been known for his dedication, punctuality and work ethic as he is now coming out of his 30th year in the music business. As a former A&R, Executive Producer, and Manager Steve is here to offer a great and thorough introduction to the essential and necessary mindset and work ethic that's fundamental to becoming a credible talent in this business. In his course you'll learn everything from the basic psychological approach to achieving your goals as well as a few in depth tools that should enhance and add momentum to your career in the music business.
We Working University is the first of its kind, the start of a digital revolution changing how artists, producers, sound engineers, managers, and anyone looking to be a part of the music world not only get a head start but a step up from everyone else. A digital online university where video interview style courses are taught by those in the business, the very artists, managers, producers, engineers, videographers, people with the day to day scars from sweating it out making it in the very business most of us want to join.
Publishing music obviously is one of the most lucrative pieces of the music business. Being able to reach into the world music markets and track the monetarily what your music is doing for you and the world can be extremely rewarding. Thomas Deelder has spent a number of years understanding this one vital aspect of the music business. It's imperative that you grasp the concept as well.
Born in Nigeria and moving to Brooklyn at 8, Thutmose is running quite the marathon. After releasing his debut project ‘Man on Fire’, being on the Spiderman Soundtrack and more, his 2019 releases are highly anticipated. You may have seen him on the recent documentary with Scott Storch titled Still Storch, touring with Billie Eilish or MadeinTYO, doing shows with the Migos, Wale, or Rolling Loud. His music is without a doubt worth a listen and his fashion sense compliments. Take a look at what it means to be an artist in today’s music business!
Born in Amsterdam, The Netherlands but based in Los Angeles, Producer Avedon is internationally recognized as an innovative multi - talent. Having enjoyed success as a worldwide touring DJ, Avedon followed his accomplishments by making a name for himself as a producer in the music scene.
In 2016 Avedon found himself producing the new album for legendary hip-hop artists Bone thugs-n-harmony. June 2017 ‘New Waves’ got released by eOne entertainment, crediting Avedon on 15 tracks. From there Avedon joined the multi-platinum and Grammy award winning super producer Scott Storch as his co-producer. Avedon worked on records with Russ, 6ix9ine, Trippie Red, Maluma, Chris Brown, Thutmose, Roddy Ricch, Blac Youngsta, Somo, Yella Beezy, T.I. , Rexx Life Raj, Fabulous, Sean Kingston, Tank and many more.
Welcome one of the most influential writers on the planet. Mr. WorldWideFresh. Fresh has been infatuated with words & melodies since he was younger growing up in Brooklyn. Those same words & melodies have taken him on a worldwide tour for music. Since then He’s earned himself a Grammy for co-writing All Night on Beyoncé’s Lemonade project. Fresh, is a singer, songwriter, record producer and visionary who has also written for Iggy Azalea, Kris Wu, K. Michelle, Teyana Taylor, Estelle, PnB Rock, Wiz Khalifa, Jessie Reyes and many more. If you can’t tell, Fresh is dedicated to inspiring each and every person he comes in contact with. We’re excited to hear your feedback on his course.
Alec Udell studied Entrepreneurship at the Kelley School of business. During his junior year of school, he created a street team for TH3RD BRAIN and joined the team full time at the start of his senior year managing the DJ duo the Pegboard Nerds. Soon after that he signed Emmit Fenn to TH3RD BRAIN and also manages the hip hop artist Thutmose. With a focus on digital strategy and A&R for his clients he wants to help artists achieve their fullest potential.
We Working University is proud to present Randy Urbanski as our first official mixing engineer in the curriculum. From his beginnings in the industry assisting Dave Pensado and Jaycen Joshua. To spending time with Tricky Stewart and the Dream as they produced some of the biggest songs in the world. Randy has without a doubt proven his dedication and, in the process, created quite the name for himself throughout the business. From being a part of records such as Beyoncé’s’ Single Ladies to working with Mariah Carey and even Lionel Richie. Showing understanding and growth in the industry allowing him to maneuver through genres like Pop, hip hop, (ASAP rocky. Migos.) The and the past 5 years solidifying himself as one of the top go to vocal producers for all sorts of top electronic acts such as Skrillex, Afrojack, jauz. We’re certain that he’ll bring a positive impact to the future alumni here.
There’s no better way to see the world then when accompanied by some of its most prolific musicians. Jamie has been in the music business for 25 years now. Literally started when he was 15 and has seen the world in the process. Touring, just like publishing is another extremely lucrative side of the music business. Pay close attention to how Jamie pinpoints the best places to tour and even teaches how to best break down your budget as your planning your dates. Good luck, we’re looking forward to seeing you out there.
Hopefully you’re looking forward to the day when you can officially say that you’re just waiting for the “ink to dry”. When that day comes hopefully Matt will be right there with you. He’s absolutely not your average lawyer and has worked with many people you’ve seen on tv and in music videos but for his client’s sake must remain confidential. We’ll dive into the types of deals and nerd out on more specifics later but for now enjoy this introduction to what it may look like to have a lawyer in the music business.
"A digital mentorship that includes the tips, tricks, and guidance straight from industry veterans who have learned through direct experience."
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